3 Ways Retailers Need to Leverage Business Processes to Stay on Top
Posted on August 20, 2019 by Gautam T
Retail business landscape is more competitive than ever before and running and managing retail processes is getting increasingly demanding and challenging. Not only must retailers compete with stores in their neighbourhood; to remain relevant and achieve growth, it is imperative that they now battle it out in the online world as well.
This is where things get interesting!
Today’s consumers are somewhat divided.
Even though we can purchase whatever we want
with a click of a button, many people still believe in brick and mortar, high
street stores for certain purchases. “75% of consumers would prefer to go to
a physical store to make a purchase, assuming the item is available both
offline and online,” according to a TimeTrade survey published by Forbes.
They prefer to see, touch and feel a product
before purchasing it.
Or, as some retailers experience, shoppers like
to do their research in person (i.e. try on clothes in a store to check for
sizes and styles) but then go online to get a better deal than the physical
store can offer.
So how do you ensure that you’re providing a
positive customer experience in your store, so they don’t feel the need to
purchase the same product online?
3 Ways Retailers Can Leverage Business
Processes to Stay on Top
Like A Pro
a retail store means you must wear many hats – deal with stock, staff,
customers, rent etc. So how do you manage to get everything done without
letting an important area slide?
on the tasks that directly translate into income. Encourage your team managers to
concentrate more on sales and customer service as they are the primary
priorities. Ask them to direct their fellow team members to follow the same.
All the other activities come second only to providing excellent customer
service in a retail environment. Without customers (or ideally raving fans),
you won’t have a business to worry about.
sales and customer service, your focus must be directed to job priorities that
will lead to income indirectly. This includes maintaining customer databases
and leads, inventory management and restocking among other tasks.
focus on job activities that indirectly drive income. These will include
activities like organizing paperwork, cleaning stores and other administrative
tasks. Setting aside specific times for employees to concentrate on these
activities is important and sometimes hard to juggle.
clearly define all your tasks based on levels of priority. Tasks can be
classified as must-do, should-do, and could-do. You must complete the ‘must-do‘
tasks first as it holds the maximum priority, followed by ‘should-do,’
then finally if you have time left after completing the former you must
complete the ‘could-do.‘
and maintaining a proper time system may sound impossible. But once you have
mastered this skill, then you are on track forever. Research has
found that, during the first half of the day, our determination and energy levels
are much higher. Make use of this approach and finish all your critical duties
during the first half of the day. This will enable you to complete your tasks
right Retail BPM solution, you can set daily goals for the team to
achieve and allocate time for that task. It helps retail owners exercise
conscious control over the amount of time dedicated to different tasks. Execute
this method for 30 days to see if suits your firm. Over time, it will show you
where bottlenecks appear or gaps in the working day that could be better
down your large main goals into minor small goals to ensure higher success
rates instead of pushing your team with a bigger task to complete.
U.S. President Dwight D. Eisenhower said: “I have two kinds of problems: the
urgent and the important. The urgent are not important, and the important are
never urgent.” Apply this to your list and see your productivity improve.
the best retail BPM software, you can automate and streamline your
business. It makes things easier and helps you to be more productive. By automating
tasks, you will have ample time at your disposal. BPM tools help you align your
processes and customers in tandem – create logical workflows, engage in collaborative
conversations with your customers, engage with your employees and keep track of
your business processes.
also create and track delivery personnel and field officers real-time, so there
are even more optimization opportunities for your business!
Scheduling tasks, enabling delivery confirmations, viewing store audits, sales order placements – all in one place saves you tons of time and effort. You can also create multiple customized workflows to suit your retail business.